Today, the power that social media and people exercise over brands and businesses is undeniable. Communication has reached its highest expression and no one doubts the importance of listening and understanding what the user wants.
Social media control centres are opening a gap as an essential space in large corporations that want to know in real time what is said about them. These centres allow to control the social part of the company and monitor in real time the trends, the customer service, as well as measure the social health of the brand in a single glance.
Social media control rooms generate useful information for the marketing, sales, public relations and customer service team and the possibility of sharing all that information and converting it into actions.
A social control centre must be prepared to manage large amounts of information on an ongoing basis; the information does not stop. Numerous sources of information will allow us to simultaneously control analytics, manage publications, interact with users, view activity maps, etc. The ability to count on highly technological solutions will be a plus. GESAB has developed the new dynamic KVM, DeskWall, which allows the operator to manage multiple sources of information on an immersive canvas adapting it to his needs. A great alternative for this type of rooms.
In addition, the audio-visual factor should not be forgotten: choose the right monitor and display configurations to show the information quickly and clearly and that help the professional to manage it more effectively.
Since 2010, the American Red Cross has been managing a Social Media control centre. This centre is used to collect information on the ground in case an event occurs in addition to having data like never before in an emergency. It is an example of a use other than the brand reputation in which, in this case, these types of rooms help to save lives.
Regardless of the final configuration of the room, we must have a functional and ergonomic equipment and facilities, where the operator is the star of the action. Companies like Dell, Cisco or Movistar Colombia already have a control centre for social media.