We are living an increasingly competitive era, where it´s very difficult to get a great differentiation and technological advances are becoming global in minimum time. Any company, regardless of size, can access internet and thereby be able to sell around the world, 365 days a year. This revolution has equaled the competitive forces in many respects, but there are certain elements that make an essential difference from a company to others and, last but not least, are incredibly difficult to copy .
Undoubtedly, a business can learn from a production process, a way to organize your warehouse to be more efficient or copy a successful design in the market, but what you may not never copy are aspects that really make up the essence of a company: the people who work in it.
The key to the success of a company is directly proportional to the passion of your team. Enjoy the work, see the satisfaction of meeting the objectives and share with the team are not only motivator elements, but manages to humanize the company. Employees and managers are a unique team that moves in the same direction and with shared goals.
Almost without realizing we can increased productivity, getting all the talent everyone have in our organization, encouraging creative thinking and brainstorming at the same time it generates positive emotional responses, arising a good working environment. And this is precisely what feeds the passion to move every day, to see the customer satisfaction and be a unique and different company, with its own essence, its own DNA .