The importance of using moodboards and briefing to achieve the success in interior design projects

moodboards GESAB

Consulting for interior design projects is a process in which aesthetics, innovation and functionality converge; where the conception and conceptualization of the project acquires fundamental relevance for its correct execution. And to an even greater extent, if we talk about projects for control rooms and critical environments, where it is crucial to be very clear from the beginning about the client’s objectives and needs, also focusing on specific regulations and ergonomic criteria that directly affect the choice of materials.

In this article, we will analyze the conceptualization process of interior design through the use of briefing and moodboards, their importance and the benefits they provide for the development of unique projects.

What is a briefing in interior design?

The briefing is the first contact between the designer and the client. It is a document that summarizes and concisely collects the information about the project, as well as its key elements and expectations, which will serve to propose a roadmap that defines the criteria on which the design proposal will be based.

When addressing special projects as a control room or a decision center, where each client has its particularities in terms of operations and work methodologies, it is great importance to have a document that can quickly respond to the various questions that arise in the design process: what type of space is intended to be designed? The number of users? How do they work and how do they relate to each other? The technical requirements?

Qué papel juegan los moodboards en este proceso? What role moodboards play in this process?

A moodboard, translated as “inspiration board,” is a graphic tool that, through the use of materials, textures and colors, seeks to convey a concept or idea. The intention of the moodboard is to visually synthesize the design style and organize ideas and representative elements, in order to then be able to physically define them in a specific space through the choice of materials.

These inspiration panels help us have a clear vision of the project, define its aesthetic direction and transmit ideas effectively, thus optimizing communication between designer and client, while minimizing possible changes and modifications in the future.

Moodboards can be developed both physically and in digital format, a format chosen at GESAB, which we design for each project based on different predefined design styles (minimalist, modern, classic, etc…) that we present to the client and that help them decide about the aesthetics you want for your control center and that allows us to start working and modifying the base model until we achieve the final interior design result that the client wants. Once the digital moodboard has been defined, the next step will be to define the chosen finishes with the aim of being able to see and touch the real materials and confirm that it is what is desired.

Relationship between briefing and moodboards. A perfect synergy

As we have mentioned, the ultimate purpose of the briefing is to conceptualize and define the direction that the project will take, which directly influences the composition of the moodboard. The details of the briefing are reflected in the moodboard, generating the narrative and architectural language that articulates the design proposal.

At this point, feedback with the client is essential. Since we are dedicated to developing projects with high aesthetic and technical requirements, communication between both parties must be very clear and fluid so that the final result is optimal. This is where the use of these graphic tools becomes especially relevant, since it speeds up the process of defining and validating the decisions made between the client and the GESAB design team, which will condition the development of the project at an aesthetic, functional and operational level.

Benefits of using moodboards and briefing in consulting projects

Developing consulting projects for control rooms and critical environments can be both a stimulating and challenging process. Some of the benefits that the use of this type of visual tools can bring us:

  • Facilitate communication between the designer and the client.
  • Set clear expectations from the beginning.
  • Convey ideas effectively.
  • Define the aesthetic or narrative direction of the project.
  • Conceptualize design criteria, through structured creative exploration.
  • Reduce the possibility of last minute modifications and changes.

Real application of moodboards and briefing. Case study

We recently embarked on a consulting project for the comprehensive renovation of a control room, where we were required to have a design that was not only functional but also very impressive on an aesthetic level.

As it is a unique project with particular formal and functional characteristics, and after several meetings with the client, we were able to understand their technical needs while exploring their aspirations and aesthetic objectives. Through the development of a conceptual moodboard we managed to capture in a very precise way the essence of the design criteria that we then transferred to real-time rendering software, thus facilitating decision making, streamlining the design process and obtaining a project as a result. final totally aligned with the client’s expectations.


In the universe of possibilities that encompasses interior design consulting for control room and critical environment projects, the use of visual tools that strengthen communication and the exchange of ideas is essential.

At GESAB we understand that each project is unique. In this way, always being very clear about its particularities and objectives, and through the use of tools such as briefing and moodboards that encourage us to achieve a high degree of personalization and detail, we can materialize spaces that, in addition to being highly functional, are also capable of aesthetically generating a positive impact on the lives of users.

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